The SIDC brand reflects our identity and strength as a value-adding organisation committed to making positive contributions to the various stakeholders we serve – the capital markets, our clients, employees, business partners, the community and more.
What makes the SIDC stand out as a leader in our field is our idea-driven approach to capital markets training and development, and our skilfulness in innovating to address ever-changing market demands.
Holding true to our corporate values of being customer-focused, quality-focused, innovative, performance-driven and reliable, we prove our ability to deliver consistent professional excellence across an exponential range of offerings and channels.
To be recognised internationally as a leading capital market learning and development solutions provider for market professionals, regulators and investors in Malaysia and emerging capital markets.
Our mission is to raise the standard of capital market participants to support the rapid growth and development of the capital market industry, through strategic and effective:
- Learning and development solutions
- Professional certification, qualifications and continuous education
- Thought leadership and consultancy services
- Investor education
The SIDC logo makes a clear statement of the company’s core attributes:
While the overall design serves to communicate these attributes, the logo is infused with elements reflecting its corporate heritage. The colour and globe device alludes to the SIDC’s parent, the Securities Commission of Malaysia (SC). Furthermore, the “road” device is a translation of the “S” from the SC’s logo, which now, as a road, denotes the progressive and outward-looking attributes of the SIDC, and career progression for those who are trained by the SIDC.
The globe device is seen as two elements fused together by the SIDC “road”, reflecting the two-sides-of-the-same-coin. This device variously represents the integration of both technical and soft skills, the reconciliation of both regulatory and commercial interests and its Eastern roots within a global environment.
The typeface, and the framing and the overall simplicity of the arrangement reflect the SIDC’s desired behaviours – direct, straightforward, honest and approachable.