Programme Objective
The aim of this programme is to provide participants with proper understanding of the organisation as an integrated business system and the skills needed in making a more informed business decisions, drive performance, analyse strategic context and develop winning strategies with the challenging economic conditions and competitive environment.
Learning Outcomes
By the end of this programme, participants will be able to:
- Determine strategic, competitive and financial challenges facing organisations;
- Develop an enterprise-wide perspective to provide positive impact of each functional area of the organisation;
- Assess business opportunities by analysing the profitability potential and strategic impact of alternative options; and
- Display decisive and timely decision-making skills for implementation of business strategy
Competencies
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Behavioural (Organisation Leadership) – Business Acumen, Strategic Thinking
Functional (Process Skills) – Sales and Marketing
Foundational (Product knowledge) – Capital Market Products |