Developing Successful Marketing Strategies

Programme Objective

This programme will discuss the marketing strategies and how it can be implemented successfully. This programme will also deliberate on how the different marketing strategies are applied to the different types of business concepts and modalities.

Competencies

1. Foundational (Product knowledge) – Capital Market Fundamentals,  Capital Market Environment
2. Functional (Technical skills) – Market Analysis
3. Behavioural (Organisation Leadership) – Strategic Thinking

Topics Covered

1. Market Penetration Strategies
2. Market Expansion Strategies
3. Product/Service Differentiation and Expansion Strategies
4. Diversification Strategies
5. Acquisition Strategies
6. E-Business Strategies
7. Case Studies of Successful Businesses

Learning Outcomes
By the end of this programme, participants will be able to:

1. Recognise the importance of positioning and environment analysis
2. Develop an effective segmentation strategy
3. Assess differentiation strategies utilised by successful companies
4. Discuss how to take advantage of E-Business’ full potential