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According to AMO, the leading international strategic advisory network, the world’s top 15 stock market indices owe more than a third of their valuation to corporate reputations, amounting to $16.77 trillion of value for shareholders. In a world of growing complexity and rapid-fire stock market volatility, investors are increasingly sensitive to the strength of a company’s reputation as they assess their business models. When times get tough, companies with stronger brand equity and balanced corporate reputations will ride the ensuing storm effectively and come out on top. Understanding the triggers that will protect and enhance the value of company’s reputation is crucial to managers of any business organisations.
High ethical standards are critical to maintain public trust, confidence and reputation of any businesses. While the financial bottom-line, business targets and results are what all businesses strive for, the means of attaining those results are equally critical. Unethical business practices can severely affect the company’s reputation and lead to long-term financial difficulties and business sustainability. Hence, it is imperative for businesses to incorporate ethics and integrity into the core fabrics of the organisation seamlessly.